The Attractions of Brand Bags - A Choice of Lifestyle

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Few people, especially women, can resist the temptation of brand bags. It seems that brand bags have certain magic in grabbing people's attention. Actually, underneath all the glitz and glamour, they are just as ordinary as any non-brand bags. Yet their popularity lies more in the connotations that go with them than merely their appearances.

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Nowadays, such brands as Chanel, Gucci, Prada and LV have become many women's pursuit. Their durability and beautiful design are always a symbol of good taste. Yet their awe-inspiring prices never fail to keep many people out of the game. Based on the notion that 'when a thing is scarce it is precious', their appeal seems to be gaining weight despite their high prices. The good quality of brand bags is out of question. Brands are in themselves a kind of guarantee. Generally speaking, brand bags are made from excellent materials and are exquisite in workmanship, which being the most basic reason that people choose them.

Apart from good quality, the beautiful design is also one significant factor which attracts people's attention. Brand bags are the products of many famous designers' careful design. They are the result of creativity and carefulness. The design principle of brand bags ranks as the most important element that lures people into buying them. As a matter of fact, every brand has its unique principle of design, which targets its potential customers. For example, Gucci is known for its luxury, sexiness and high quality. Whereas simplicity is the center of Prada's design idea. Such distinctive principles give brands lives. They become the representatives of their owners' individuality. In addition, carrying brand bags often brings people a sense of nobility, especially under the influence of celebrity effect. Nowadays, brand bags are seen everywhere in movies, TV series and fashion shows. Such movies as The Devil Wears Prada and Sex and the City have influenced people more or less in the way they perceive brands. People begin to believe that brand bags can endow them with confidence and prestige and make their temperament seem more prominent.

All in all, people pursue brand bags mainly for their high quality, beautiful design, unique design principle and the symbolic meaning they represent. Choosing brand bags is not merely a choice of good taste, but more so a choice of lifestyle.